Facebook Dimensions
Complete guide to Facebook image and video dimensions. All sizes are up to date for 2025.
Profile
Profile Photo
imageDimensions
170 × 170 pixels
Format
Square format, displays as circle
Max Size
4MB
Recommendation
Minimum size: 180 × 180 pixels
Cover Photo
imageDimensions
851 × 315 pixels
Format
2.7:1 aspect ratio
Max Size
4MB
Recommendation
Keep key elements centered
Posts
Square Post
imageDimensions
1200 × 1200 pixels
Format
1:1 aspect ratio
Max Size
4MB
Recommendation
Best for multi-purpose use
Landscape Post
imageDimensions
1200 × 630 pixels
Format
1.91:1 aspect ratio
Max Size
4MB
Recommendation
Most common format for posts
Portrait Post
imageDimensions
630 × 1200 pixels
Format
Vertical format
Max Size
4MB
Recommendation
Good for mobile viewing
Link Preview
imageDimensions
1200 × 630 pixels
Format
1.91:1 aspect ratio
Max Size
4MB
Recommendation
Used when sharing links
Stories
Story
imageDimensions
1080 × 1920 pixels
Format
9:16 aspect ratio
Max Size
4MB
Recommendation
Full screen vertical format
Story Ad
adDimensions
1080 × 1920 pixels
Format
9:16 aspect ratio
Max Size
4MB
Recommendation
Leave space for CTA
Ads
Feed Ad
adDimensions
1200 × 628 pixels
Format
1.91:1 aspect ratio
Max Size
4MB
Recommendation
Keep text under 20%
Right Column Ad
adDimensions
1080 × 1080 pixels
Format
Square format
Max Size
4MB
Recommendation
Simple, clear messaging
Carousel Ad
adDimensions
1080 × 1080 pixels
Format
Square recommended
Max Size
4MB per image
Recommendation
Use consistent imagery
Marketplace Ad
adDimensions
1200 × 1200 pixels
Format
Square format
Max Size
4MB
Recommendation
Show product clearly
Groups
Group Cover
imageDimensions
1640 × 856 pixels
Format
1.91:1 aspect ratio
Max Size
4MB
Recommendation
Represent group theme
Event Cover
imageDimensions
1200 × 628 pixels
Format
1.91:1 aspect ratio
Max Size
4MB
Recommendation
Include event details
Best Practices
- • Keep text minimal (20% rule)
- • Use high-resolution images
- • Test on mobile and desktop
- • Maintain brand consistency
- • Consider safe zones
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Supported Formats
- • Images: JPG, PNG, GIF
- • Videos: MP4, MOV
- • Max image size: 4MB
- • Max video size: 4GB
- • Max video length: 240 minutes
Ad Guidelines
- • Follow 20% text rule
- • Use clear call-to-actions
- • Avoid excessive text
- • Include engaging visuals
- • Test different formats