Instagram Dimensions

Complete guide to Instagram image and video dimensions. All sizes are up to date for 2025.

Profile

Profile Photo

image

Dimensions

320 × 320 pixels

Format

Square format, displays as circle

Max Size

2MB

Recommendation

Use PNG for logos, JPG for photos

Posts

Square Post

image

Dimensions

1080 × 1080 pixels

Format

1:1 aspect ratio

Max Size

30MB

Recommendation

Minimum size: 600 × 600 pixels

Portrait Post

image

Dimensions

1080 × 1350 pixels

Format

4:5 aspect ratio

Max Size

30MB

Recommendation

Best for fashion and product photos

Landscape Post

image

Dimensions

1080 × 608 pixels

Format

1.91:1 aspect ratio

Max Size

30MB

Recommendation

Good for landscapes and group photos

Carousel Post

image

Dimensions

1080 × 1080 pixels

Format

Square recommended

Max Size

30MB per image

Recommendation

Keep consistent aspect ratios

Stories

Story

image

Dimensions

1080 × 1920 pixels

Format

9:16 aspect ratio

Max Size

30MB

Recommendation

Leave space for text and stickers

Story Highlight Cover

cover

Dimensions

1080 × 1920 pixels

Format

Displays as circle

Max Size

2MB

Recommendation

Center important elements

Reels

Reels Video

video

Dimensions

1080 × 1920 pixels

Format

9:16 vertical video

Max Size

4GB

Recommendation

Maximum length: 90 seconds

Reels Cover

cover

Dimensions

1080 × 1920 pixels

Format

9:16 aspect ratio

Max Size

4MB

Recommendation

Choose engaging thumbnail

Igtv

IGTV Cover

cover

Dimensions

420 × 654 pixels

Format

1:1.55 aspect ratio

Max Size

4MB

Recommendation

Vertical format preferred

IGTV Video

video

Dimensions

1080 × 1920 pixels

Format

9:16 vertical video

Max Size

650MB

Recommendation

Maximum length: 60 minutes

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Best Practices

  • • Use high-quality images
  • • Maintain consistent style
  • • Consider mobile viewing
  • • Leave space for text overlays
  • • Test different aspect ratios

Supported Formats

  • • Images: JPG, PNG
  • • Videos: MP4, MOV
  • • Max image size: 30MB
  • • Max video size: 4GB
  • • Max video length: 90 seconds (Reels)

Content Tips

  • • Mix different post formats
  • • Use Stories for engagement
  • • Create Reels for reach
  • • Optimize IGTV thumbnails
  • • Use carousel posts for storytelling

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